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Chanonita Life Coaching
Personal Branding


Personal Branding Sutras: The Significance of "Anu" and "Shasanam"
The first sutra of the Yoga Sutras, "Atha Yoganushasanam" (अथ योगानुशासनम्), is not just an opening statement—it is a declaration of...
Arvind Kidambi
Feb 13 min read
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The Significance of "Atha" in Personal Branding Sutras
The very first word of the Yoga Sutras, Atha (अथ), holds profound significance. It is not merely a word—it is an invocation, a...
Arvind Kidambi
Feb 13 min read
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Personal Branding Sutras - 1
A modern interpretation of the Yoga Sutras for crafting your unique identity. --- Sutra 1: Atha Yoganushasanam Sanskrit Sutra: अथ...
Arvind Kidambi
Feb 14 min read
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The Yogic Cover Letter – Writing Your Way to Enlightenment (and a Job Offer)
The cover letter is the savasana of your job application—the final, crucial moment where you lie back, breathe, and let your essence...
Arvind Kidambi
Jan 314 min read
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The Yoga Sutras and Personal Branding: Finding Your Inner Peace (And a Job That Pays Well)
Why the Yoga Sutras Matter in Personal Branding You sit in front of your laptop, staring at your LinkedIn profile, wondering if writing...
Arvind Kidambi
Jan 313 min read
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Personal Branding Nirvana - Example 3: Director or Vice President Level
This is it—your personal brand’s peak moment —like climbing Mount Everest, but with fewer freezing winds and more PowerPoint slides....
Arvind Kidambi
Jan 307 min read
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Personal Branding Nirvana - Example 2
This is the moment of truth—the point where all those profound theories and intellectual musings finally materialize in full glory. Think...
Arvind Kidambi
Jan 308 min read
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Personal Branding Nirvana - Example 1
This post is where the rubber meets the road—where all the concepts discussed so far on this blog finally take concrete shape, like a...
Arvind Kidambi
Jan 307 min read
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Personal Branding Nirvana Meets Metrics: Shankara Would Approve (Sort Of)
Adi Shankara, the legendary philosopher-monk, renounced the world and told us we are not our titles, not our achievements, not even our...
Arvind Kidambi
Jan 302 min read
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Personal Branding Nirvana: Summary
In today’s hyper-competitive world, personal branding isn’t just a buzzword—it’s survival. Whether you’re aiming for leadership,...
Arvind Kidambi
Jan 303 min read
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Personal branding Nirvana - Part 6
The Sixth Stanza of Nirvana Shatakam: Transcending the Physical and the Material The final stanza of Nirvana Shatakam emphasizes the...
Arvind Kidambi
Jan 293 min read
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Personal Branding Nirvana - Part 5
The fifth stanza of Nirvana Shatakam emphasizes the idea of transcendence over all worldly identities and relationships. It states that...
Arvind Kidambi
Jan 293 min read
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Personal Branding Nirvana - Part 4
The Fourth Stanza of Nirvana Shatakam: Transcending Attachments to Labels and Roles The fourth stanza of Nirvana Shatakam presents a...
Arvind Kidambi
Jan 294 min read
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Personal Branding Nirvana: Part 3
The third stanza of Nirvana Shatakam takes us even deeper into self-negation, stripping away our attachment to emotions, thoughts, and...
Arvind Kidambi
Jan 293 min read
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Personal Branding Nirvana: Part 2
The second stanza of Nirvana Shatakam takes us deeper into the negation of ego, further dismantling false identities and helping us...
Arvind Kidambi
Jan 294 min read
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Personal Branding Nirvana: Part 1
Shankara (8th century CE) was a philosopher, theologian, and spiritual teacher who is widely regarded as one of the most influential...
Arvind Kidambi
Jan 296 min read
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