Job Descriptions: Your Company’s Tinder Bio for Talent

You wouldn’t go on a date wearing your 2008 corporate retreat T-shirt, talking only about quarterly revenue reports, right? So why do companies write job descriptions like they’re filing an expense report?  

A job description isn’t just a checklist of duties—it’s your company’s first impression in the talent marketplace. It’s your LinkedIn bio, your Tinder profile, your “About Us” on steroids. Done well, it makes top talent curious and eager to apply. Done badly, it makes even the most desperate job seekers say, “Eh, I’ll pass.”  

The Holy Trinity of a Good Job Description  

A solid job description does three things:  

1. Introduces Your Company in a Way That Feels Real  

   - Candidates don’t just want to know what you do—they want to know why it matters.  

   - "We are a leading provider of blah blah in an ever-evolving blah-blah industry" is NOT IT. Instead, try:  

     “At [Company Name], we build [Cool Thing You Do] to help [Who You Help] solve [Real Problem]. We’re a team that values [Core Value], and we’re looking for someone who shares that mindset.”  

2. Talks to the Candidate Like a Human, Not a Corporate Drone  

   - "We are seeking a results-driven, self-motivated, detail-oriented, synergy-loving rockstar ninja guru” is not a job description. It’s a cry for help.  

   - Instead, be clear:  

     “We’re looking for someone who can [do important things] and enjoys [something relatable]. If you have experience with [necessary skill] and like working in a team that values [value], let’s talk.”  

3. Makes Them Want to Apply (Instead of Scrolling Away)  

   - If your job post reads like an employment law textbook, the best candidates will scroll past.  

   - Sell the role! What’s interesting about it? Growth opportunities? A chance to work on projects that actually make an impact? A team of smart, supportive people? Say it!  

What’s Next?  

This is just the start of branding your company for talent acquisition. In future posts, we’ll break down how to present your company in a way that attracts the right people—just like personal branding, but for businesses. Because let’s face it: you’re not just hiring employees, you’re building a brand people want to be part of.  

And that starts with a job description that actually works.