Personal branding Nirvana - Part 6

 The Sixth Stanza of Nirvana Shatakam: Transcending the Physical and the Material  

The final stanza of Nirvana Shatakam emphasizes the ultimate truth—that the self is beyond all physicality and material existence. It states that the true essence is not bound by virtues or sins, pleasures or pains, sacred rituals or holy scriptures. It is beyond food, speech, space, time, or even consciousness itself. Similarly, in personal branding, true impact is not limited to material achievements, accolades, or possessions. A brand rooted in essence transcends trends, market fluctuations, and fleeting success. It is timeless, unrestricted by external measures, and defined by the depth of its influence rather than surface-level recognition.  

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 Sixth Stanza of Nirvana Shatakam  

 Sanskrit:  

```

अहं निर्विकल्पो निराकार रूपः  

विभुत्वाच्च सर्वत्र सर्वेन्द्रियाणाम् |  

न चासङत नैव मुक्तिर्न मेयः  

चिदानन्द रूपः शिवोऽहम् शिवोऽहम् ||6||

```  

 Transliteration:  

```

Aham nirvikalpo niraakaar roopah  

Vibhutvaachcha sarvatra sarvendriyaanam |  

Na cha asangatah naiva muktir na meyah  

Cid-aananda roopah shivo’ham shivo’ham ||6||

```  

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 Poetic Essence:  

No form, no shape, no thought can bind,  

No senses grasp, no chains confined.  

No liberation, no need to be free,  

For I am the essence, eternally me.  

Beyond the scriptures, beyond the rite,  

I am the formless, endless light.  

Not by the senses, nor space, nor time,  

I am pure presence, wholly sublime.  

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Personal Branding: Beyond Material Measures  

Not by wealth, nor by fame,  

Not by followers, nor by name.  

Not by titles, nor by gain,  

I stand beyond success or pain.  

Not by trends that rise and fall,  

Not by measures short or tall.  

I am the force, the voice that stays,  

True to essence, beyond the praise.  

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 How This Stanza Applies to Personal Branding:  

 - Freedom from Validation and Comparison  

The stanza speaks of being beyond liberation or bondage—beyond any need to be measured. In personal branding, this means not defining oneself through comparisons, likes, or external validation. True branding is self-sustaining, fueled by intrinsic value rather than fleeting recognition.  

 - Rooted in Timeless Impact  

A personal brand that transcends material markers is not confined to trends or market shifts. It stands the test of time because it is built on authentic purpose rather than momentary achievements. Whether in leadership, entrepreneurship, or creative fields, those who leave the greatest impact do so by remaining true to their essence, beyond transient measures of success.  

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 Resume Example (Essence Over Achievements)  

Instead of:  

"Award-winning strategist with a track record of driving exponential revenue growth."  

Try this:  

"Dedicated to crafting meaningful solutions that drive long-term impact, fostering innovation beyond immediate success."  

Why?  

This version shifts the focus from external awards and numbers to the deeper purpose behind one's work.  

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Cover Letter Example (Beyond Validation and Recognition)  

Instead of:  

"I have led multiple high-profile projects, earning recognition for my leadership and strategic thinking."  

Try this:  

"I am passionate about driving visionary projects that create lasting value, independent of external accolades."  

Why?  

This version removes the need for external recognition and instead highlights a sustained, purpose-driven approach.  

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LinkedIn Example (Timeless Impact Over Trends)  

Instead of:  

"Founder of a fast-growing startup, featured in major publications."  

Try this:  

"Committed to building innovative solutions that create meaningful change, beyond fleeting success."  

Why?  

This approach emphasizes a deeper, lasting impact rather than temporary recognition.  

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 True Personal Branding Is Beyond Labels, Success, or Recognition  

Your personal brand is not about numbers, rankings, or momentary applause. It is the impact you leave behind, the essence that remains unchanged regardless of time or circumstances. True influence is not measured—it is felt.  

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 This is Part 6 of 6 posts exploring deep personal branding insights from Nirvana Shatakam.  

To fully experience the wisdom of these teachings, listen to the original Sanskrit verses. Their rhythm and vibration elevate the meaning beyond intellectual understanding, bringing it into the realm of pure experience.