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Your 10 point guide to score a perfect Career 10

  • Writer: Arvind Kidambi
    Arvind Kidambi
  • Feb 1
  • 2 min read

Updated: Feb 13

Here are the links to the 10 posts on Personal Branding Based on Yoga Sutras: Your Secret Weapon to Stand Out in a World Full of Cookie-Cutter personal branding



Dive into them, let the wisdom sink in. Once the true import of these 10 posts settles into your mind, you’ll be lightyears ahead of the game when it comes to crafting your unique personal brand. In a world full of cookie-cutter, ego-driven personal branding, you, my friend, will be like the yogi doing advanced poses while everyone else is still stuck in child’s pose. 


Observe the Vrittis – Mental Fluctuations and Your Brand  


Ah, the famous five-fold movements of the mind, also known as the vrittis. There’s pramana (right knowledge), viparyaya (misconception), vikalpa (imagination), nidra (sleep), and smritayah (memory). Imagine them as the annoying voices in your head—constantly telling you what to think about yourself. Do you really want your personal brand to be based on wrong assumptions? Nope. You need it grounded in the right knowledge (pramana). You don’t want your brand to be stuck in some dreamy haze (nidra), or worse, be built on outdated memories (smritayah). Definitely not the look we’re going for.


Pramana – The Right Knowledge (Hello, Clarity)  


Now, pramana is where it gets real. When you base your personal brand on right knowledge, it’ll be clear, grounded, and true to who you are. No fluff. No pretending. Just the facts—kind of like when you finally land that perfect yoga pose after countless wobbles and falls. Want to show up with the clarity of a yogi in lotus pose? Start with pramana.


Are You Grounded, or Just Pretending?  


Let’s talk about being grounded. I’m not talking about taking a quick 5-minute meditation break (although, I highly recommend it). I mean really grounding your brand in the right knowledge. Are you presenting your true self, or are you just pretending to be someone you think others want you to be? Start by observing your mental fluctuations (those tricky vrittis). When you catch yourself drifting into doubt or old patterns, pull yourself back. Ground yourself. Realign with your authentic truth. Let go of anything that doesn’t serve you or your brand. 


Ta-da! Your Brand, Authentically Crafted  


Boom! Now that you’ve worked through the mental fluctuations and grounded yourself in right knowledge, congratulations! You’ve created a personal brand that’s authentic, true to your unique self, and not just another cookie-cutter version of what everyone else thinks you should be. Give yourself a round of applause—you're officially a yoga master of personal branding!


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